From: Natasha Vita-More (natasha@natasha.cc)
Date: Tue Aug 05 2003 - 11:05:28 MDT
At 10:36 AM 8/5/03 +0200, Max wrote:
>Natasha Vita-More wrote:
>
>>Well said Brett. In the business world, branding is so understood that
>>it seems philistine to question the reasons for branding. The fact that
>>extropy is the opposite of entropy is the key to ExI.
>
>
>I just have a sidenote here.
>
>Branding works best for products with no real differentiating factors.
>
>Ie. if there are 2 brands of coke that taste more or less the same. Then
>you choose the one with the known brand.
>
>But in the case of Transhumanism the brand should be more of a "meta value".
>So what is the meta value of Transhumanism?
>
>I am not shure, but something in the line of:
>
>"Constantly being aware of changing the human condition in response to new
>technology, and using new technology to better the human condition."
Sounds like extropy to me :-), and its emphasis on critical thinking and
practical optimism.
I like the idea of a metal value of transhumanism.
N
Natasha Vita-More
http://www.natasha.cc
----------
President, Extropy Institute
http://www.extropy.org
Founder, Transhumanist Arts & Culture
http://www.transhuman.org
http://www.extropic-art.com
http://www.transhumanist.biz
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