From: Natasha Vita-More (natasha@natasha.cc)
Date: Mon Aug 04 2003 - 09:02:21 MDT
At 03:46 PM 8/4/03 +1000, Brett wrote:
>There is also a reason for branding and I am not speaking
>on behalf of ExI now just stating my own opinion. Brands,
>like flags, serve as rallying points around which likeminded
>individuals may gather. When likeminded individuals wish
>to influence policy and the lawmaking process that will
>crystalise particular futures from a range of possible ones
>it helps to have some set of principles around which to
>gather. Branding is therefore not merely about novelty for
>novelty sake it is about utility. Personally I would rather
>explain the simple principle of extropy as opposed to that
>of entropy (which is pretty widely understood) and point
>that someone in the direction of this mailing list and the ExI
>principles then to have to wrestle with that someones
>perception and possible misunderstanding
Well said Brett. In the business world, branding is so understood that it
seems philistine to question the reasons for branding. The fact that
extropy is the opposite of entropy is the key to ExI.
Natasha
Natasha Vita-More
http://www.natasha.cc
----------
President, Extropy Institute
http://www.extropy.org
Founder, Transhumanist Arts & Culture
http://www.transhuman.org
http://www.extropic-art.com
http://www.transhumanist.biz
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