Re: ALL LISTMEMBERS READ THIS NOW!

Fred Moulton (moulton@moulton.com)
Mon, 2 Dec 1996 09:06:10 -0800 (PST)


I suggest we all slow down and think real hard about "media attack" and
other related items. A poorly designed "media attack" can cause far
more harm than good.

There is a reason why people who work in marketing and media relations
make good salaries. A media campaign needs to be well planned with
a set of clear goals and objectives as part of an overall positioning
strategy. I am concerned about any "media attack" plan that starts off
with finding out the geographic location of the subscribers to an
email list.

Fred