Maybe you would. If you have a reference work on memetic engineering,
please point me to it so I can read and understand and critique
according to those criteria; otherwise, I'll use the ones I have.
I'll try again from the beginning:
"Memetic engineering" seems, from where I sit, to be functionally
equivalent to "sales". So:
1) Show them they're missing something
2) Show them how wonderful life will be when they get it
3) Show them how what you're selling will get it for them better
than what anyone else is selling
4) Show them how easy it is for them to get it from you
5) Show them that they had better get it now -- "while supplies last"
and, last but not least:
6) Deliver, lest the counter-meme ("he was selling a bill of goods")
prevail
Alternatively, see if you can find a psychological treatise on the
contents of the meme set that Hitler was pushing (which I think
actually fits the outline I presented above, at least loosely).
If you can think of a meme set that was more virulent (or one that
even came close in print, since I am so bold as to presume that you
have neither Hitler's charisma nor his budget), study that one (and
let me know which one you think it is).
A side note: A single meme may not be stable enough to work
-- it may take a cohesive meme set.
Kennita
Kennita Watson | The bond that links your true family is not one of blood,
kwatson@netcom.com| but of respect and joy in each other's life. Rarely do
| members of the same family grow up under the same roof.
| -- Richard Bach, _Illusions_