From: Adrian Tymes (wingcat@pacbell.net)
Date: Tue Apr 22 2003 - 18:42:09 MDT
--- gts <gts_2000@yahoo.com> wrote:
> The dairy farmers are incapable of rising to the
> challenge. Instead they
> plaster billboards and magazines with photographs of
> famous people sporting
> milk mustaches.
To be fair (to the Luddites? Yeah, well, justice
doesn't always work in any one person's favor): it's
not worth their time to try. Perhaps they are aware
of overwhelming evidence supporting their position.
The extra profit margin they would get by publicizing
this evidence is, in their view, on par with or
substantially less than the labor costs of dressing it
up into a coherent argument and advertising. They get
more purchases for their dollar by appealing to
emotion than to logic...or, at least, so they believe.
(It is sadly the case that a lot of marketers woefully
underestimate the number of Americans who make
monetary decisions based on logic instead of emotions,
even if that number is rather smaller than most on
this list would prefer.)
So, mere lack of effort does not prove impossibility
of effort.
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