Re: Glowing Grass

Date: Sat Jul 15 2000 - 07:07:23 MDT

In a message dated 7/9/00 8:50:23 PM Central Daylight Time, writes:

> Thoughts of the kind of PR outreach that many are mentioning in this thread
> have come to my mind every time I read or see a news story about GE fears.
> always ask myself, where is all the PR money that Monsanto et al., should
> spending to counteract the growing ant-GE movement. Monsanto et al the
> under threat of losing billions in future revenues and research money
> already spent.
> So I figure they have already given this some thought, and since their PR
> countermoves so far have been negligible (considering the bankroll they
> at their disposal), I think they must see the growing feeding frenzy in
> media as too powerful to stop.

They may have concluded this now, but the error of not investing substantial
time, effort and money into "cultural preparation" ahead of time seems to be
just that -- a fundamental error. I think technophiles too often assume that
well-funded research and development of new technologies will naturally be
coupled with well-crafted public relations, market research and the like.
One need only look at the ruinously expensive fiasco of Iridium to know that
this is not true. Prior examples, from the Edsel to "New Coke," abound.

       Greg Burch <>----<>
      Attorney ::: Vice President, Extropy Institute ::: Wilderness Guide -or-
                                           ICQ # 61112550
        "We never stop investigating. We are never satisfied that we know
        enough to get by. Every question we answer leads on to another
       question. This has become the greatest survival trick of our species."
                                          -- Desmond Morris

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