RE: Advertising Transhumanism (Was: primitive transhumans

Natasha Vita-More (
Wed, 10 Feb 1999 13:17:38 -0600

At 10:51 PM 2/9/99 -0600, Jane wrote:

>This is an interesting question. How do you advertise a set of ideas,
>a lifestyle, a philosophy? How do you exploit and avoid the
>psychological triggers people have? And for what purpose?

By doing the work: holding conferences, writing articles, teaching courses, producing projects, talking to people for the purpose of spreading ideas and educating.

The act of exploiting and avoiding psychological triggers is an art, and you can check the archives for threads on memetic engineering.

>2. Get transhumanist ideas debated in society. Not necessarily
>accepted, but made part of the overall discourse.

This is a key area that we have been working on over the years, and can certainly continue with great magnitude. I think that Extropy Institute's participation in world-class issues and debates is necessary and important.

>Where would advertising be useful?

We do advertise as often and as prolifically as has been possible given monetary constraints. There has been no prime-time ad on TV, but this isn't to say that I wouldn't want to create one. The cost is out of control.

Each and every time an extropian writes a book, article, makes an appearance in the media or print, teaches a course, etc., we are spreading memes. The conferences are brilliant ways to advertise our transhumanity.

On a large scale, advertising would be a perfect way to attract the masses and something that we shall continue doing. If you know of anyone, Jane, who has money to contribute to an advertising campaign, please contact my agency studio.

Natasha Vita-More: Transhumanist Art Centre - Home of Extropic Art: **NEW** Transhuman Culture InfoMark: PRESS RELEASE: "We are transhumans ..." Meme Orbits Saturn in 2004!

"The best defense is an aesthetic offense."