Alternative medicine

Lyle Burkhead (
Fri, 03 Jan 1997 00:34:48 -0500 (EST)

Lee Daniel Crocker writes,

> Again, these are generalizations, but every time I go into a health food
> store and read glowing endorsements on a label, ...

I take 21 different supplements, made by 8 different companies.
There are *no* glowing endorsements on *any* of the labels. There are
no endorsements of any kind, glowing or not.

The label of "Ultimate Whey Designer Protein" says "Mixes instantly...
The most versatile protein you can buy... Congratulations! You have
chosen the perfect -- almost flavorless -- protein. It's designed to mix
into your favorite juice, milk, yogurt..." etc. This isn't an endorsement,
it's just puffery (and it's substantially true). Of all the supplements I
take, this is the *only* one that has anything on the label other than a
statement of what's in the bottle and the recommended dosage.

I don't think the statement quoted above is a generalization. I think it's
something else.