Re: ECON: Creating a market (was: Rejuvenation of Apple)

Max M (
Thu, 2 Jan 1997 10:09:24 +0100

> From: Alexander 'Sasha' Chislenko <>

> Max M wrote:
> >There was no market for Personal Computers
> >when they were developed. Neither for the Mac. They created their own
> >market.
> I often hear such statements, but never really understand what is meant
> So what does it mean, to create a market where there wasn't any?

When the first PC's where made you couldn't go into a store and buy one.
You couldn't even imagine what it was going to be used for. Spreedsheets
didn't exist so you couldn't use them. Wordprocessors didn't exist either
etc. etc. (i'm making an oversimplification here) So therefore there wasn't
any market for it. You didn't know you had the need.

When they hit the market the use for the technology gradually grew and
hence the market grew.

When the Mac was introduced there was no market for a Graphical inteface on
computers and the same thing happened when it hit the market. It created a
new niche.

MAX M Rasmussen
New Media Director



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