ECON: Creating a market (was: Rejuvenation of Apple)

Alexander 'Sasha' Chislenko (
Wed, 01 Jan 1997 18:10:20 -0500

At 09:49 PM 12/29/96 +0100, Max M wrote:

>IMHO usability testing is a blind alley when we are talking new technology.
>Any sufficiently good new technology will create it's own market.(Hey make
>that Max M's law number 1 :-) ) There was no market for Personal Computers
>when they were developed. Neither for the Mac. They created their own

I often hear such statements, but never really understand what is meant here.
Do you mean just that PCs had not been being sold until they were sold for
the first time? That seems apparent... Or that people had no need for
what PCs
could do until they had a chance to buy them? This doesn't seem true - people
wanted to type, count and play for quite a while before that. Or that
people had
to be explained what PCs could do? This explanation precedes every purchase
of anything...

So what does it mean, to create a market where there wasn't any?

Alexander Chislenko Home page: <>
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