BOOK: The Rule Of Three

From: Brian D Williams (talon57@well.com)
Date: Fri Jan 25 2002 - 13:48:48 MST


                        The Rule Of Three
          Surviving and Thriving in Competitive Markets
               Jagdish Sheth and Rajendra Sisodia
                       ISBN 0-7432-0560-X
                           U.S. $28.00

This brand spanking new book (copyright 2002) is without a doubt
the best business strategy book I've read in a long time. I'm only
about halfway through and find myself applying the authors
methodologies every time I pick up WSJ or IBD.

Read it now and get a jump on what everyone else will be quoting a
few months from now. The authors are big time consultants and I
consider the advice I got a bargain at $28.00 -10% U.S.

Appendix three is a handy reference of the big 3 in almost any
industry you could name.

In case you were wondering:

Japanese elevator/escalator manufacturers

Toshiba
Hitachi
Mitsubishi

Indian software companies:

Wipro
Infosys
Satyam

Etc...

Brian

Member:
Extropy Institute, www.extropy.org
National Rifle Association, www.nra.org, 1.800.672.3888
SBC/Ameritech Data Center Chicago, IL, Local 134 I.B.E.W



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