RE: selling an idea

From: Ben Houston (
Date: Fri Feb 02 2001 - 16:15:18 MST

Spike Jones said:
> For those who notice such things, perhaps you have observed
> in the past 5 yrs or so, TV ads have gotten much more effective:
> faster, funnier, definitely edgier. They have broken thru any
> number of invisible barriers regarding sensitivity and taste. Such
> as: many commercials now trivialize death. Im not making any
> judgments here, merely observations. Trivializing death may
> be a bad thing, but it leads to effective commercials, which
> earn money, which is a good thing.

Today the NY Times said:

Advertising: Shock Advertisers Make Use of Death and Dying

-ben houston

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