Re: LAW: Legality of deep linking to Web sites

From: Michael S. Lorrey (
Date: Fri Jan 19 2001 - 08:02:31 MST

Max More wrote:
> It's strange that some people
> would object to being handed business that they otherwise wouldn't have
> received.

The thing with the publisher is that they are typically desperate to
maximize ad revinues on web content, since there are typically no
subscription revinues. They want you going to their main page so they
get you to receive the maximum number of ad 'impressions' possible
between entering the site and receiving what you want. You may notice
some publishers seem to make links excessively long to deep content.
This interferes with emailing the link to people, so it winds up being
less work for the recipient to just go to the main page and click
through to the content.

If they were smart, they'd do what search engine sites do and charge
extra to advertisers wanting to focus their bought impressions toward
browsers who are focused on keywords that are relevant to their

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