_Thought Contagion: How Belief Spreads Through Society_ by Aaron Lynch
"...Lynch focuses in the emerging science of memetics in an effort to show
how ideas and beliefs are spread. Parents and the church are two of the
strongest initiators of the most potent memes, but how do rumors and fads
pervade? Lynch examines a number of typical scanarios in order to develop a
conceptual basis for understanding what drives intensely held beliefs and
why some go extinct."
Basic, 1996, 192 p., hardcover, $24.00
Hope this is useful,
-John
_______________________________________
John P. Satta
work email: mailto:jsatta@imtech.com
home email: mailto:satta@cpatch.com