Re: ALL LISTMEMBERS READ THIS NOW!

Fred Moulton (moulton@moulton.com)
Mon, 2 Dec 1996 22:53:15 -0800 (PST)


>>There is a reason why people who work in marketing and media relations
>>make good salaries. A media campaign needs to be well planned with
>>a set of clear goals and objectives as part of an overall positioning
>>strategy.

>Thats fine, lets just do *SOMETHING*

NO! Let us not just do *SOMETHING*, because *SOMETHING* might just be
a disaster.

>>I am concerned about any "media attack" plan that starts off
>>with finding out the geographic location of the subscribers to an
>>email list.

>It's not like you're releasing classified information. Like we're really
>going to travel to your city to hunt you down!

It is clear from your reply you do not understand what I am saying,
read it again.

Do you have any idea how much harm a poorly designed media campaign can
do?

Fred