Jason Spencer wrote:
> That's the key: "business interests in the region"
> Some people forget that (seemingly) altruistic behavior can arise
> selfishly. The companies are almost certainly acting in their best
> interest. They benefit in two ways. They help to sustain the area where
> their economic interests lie and they appear "good" to the consumer. This
> should not be underestimated.
A third way in which "good" deeds can benefit a company is that they appear "good" to their employees. This increases employee motivation, a important point in companies where people are the main capital. Which would you rather work for, a corporation you are always apologizing for, or one you can be proud of?
-- Bernard J Hughes firstname.lastname@example.org Timedancer Systems http://www.timedancer.com -- Creative Laziness at its best --