>I think that the effectiveness of a cash prize has two
>components: one is greed for cash that can have it's multiplier
>effect due to people preference for a dream of a big prize over
>guaranteed small pay; the other is the fact of the prize itself,
>throuh fame and vanity. The vanity factor can be also played well,
>and the nice part, it doesn't require expenses of dream amounts...
Sasha (Sasha!), you've done it again. You identify the best reasons not to bribe the human brain into subservience to cumulative psychosis.