--- GBurch1@aol.com wrote:
> ...
> One need only look at the ruinously expensive fiasco
> of Iridium to know that this is not true. Prior
> examples, from the Edsel to "New Coke," abound.
The book "Positioning: The Battle For Your Mind",
although first published in 1981, gives excellent and
imho still very relevant examples and studies of such
'marketing disasters' as those.
http://www.amazon.com/exec/obidos/ASIN/0446347949/
Onward,
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Ziana Astralos GCS/MC/IT/L/O d- s-:- a?
zianastralos@yahoo.com C++++ U P+ L W+++ N+ w+
or ziana@extrotech.net M-- PS+++ PE Y+ PGP-- t+
http://www.extrotech.net 5++ X R tv+ b+++ DI++++
T.E.C.H. D+ G++ e- h!>++ !r x-
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This archive was generated by hypermail 2b29 : Mon Oct 02 2000 - 17:34:38 MDT