PR (was Re: Glowing Grass)

From: Ziana Astralos (
Date: Sat Jul 15 2000 - 13:39:17 MDT

--- wrote:
> ...
> One need only look at the ruinously expensive fiasco
> of Iridium to know that this is not true. Prior
> examples, from the Edsel to "New Coke," abound.

The book "Positioning: The Battle For Your Mind",
although first published in 1981, gives excellent and
imho still very relevant examples and studies of such
'marketing disasters' as those.

      Ziana Astralos GCS/MC/IT/L/O d- s-:- a? C++++ U P+ L W+++ N+ w+
  or M-- PS+++ PE Y+ PGP-- t+ 5++ X R tv+ b+++ DI++++
         T.E.C.H. D+ G++ e- h!>++ !r x-

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