Re: commercials

Elizabeth Childs (
Sun, 23 May 1999 18:31:14 -0700

> To Mike Lorrey: I agree, the flow of commercials like the
> ones we are discussing amount to a steady attitude massage
> for the masses; subtle memetic manipulation that will
> eventually convert a technophobic populace into willing
> participants in the transhuman condition. 'Tis a gentle
> seduction, indeed :)

I'd go farther - the commercials play to already existing positive feelings about technology. There is a study done every year where they ask college students various questions, one of which is, "What's cool right now?" Last year, for the first time, "beer" didn't win - the internet did.

Technophilia is by no means a universal sentiment, but we shouldn't underestimate it.