>5. The best part about slogans: If you go around wearing a T-Shirt
>saying "We are the champions of ultratechnology" and "We will do it
>before our parents die of old age", then you feel obliged to actually go
>out and do it. This is one of the reasons why "champions" has replaced
>"advocates", despite the hubris; it's not just the ring, it's that
>people will try to live up to it.
I like this very much.