Randall Randall wrote:
> It's been rumored that on Tue, 02 Feb 1999, Michael Lorrey wrote:
> >The way the USPS regulates this with snail mail is by requiring that all users
> >of bulk class (2nd class periodicals, 3rd class standard) mail rates MUST submit
> >CASS certified audits of every mail list they use that certifies that NONE of
> >the people on the mail list are on the industry standardized refuse list (among
> >other things). They must do this with EVERY mailing to get these rates. I know
> >this because this is one of the services that a company I consult with provides
> >to direct marketers and periodicals publishers.
> Having worked for a mass mailing company in the past, lemme clear
> something up. All of the refuse lists are voluntary. The only criteria
> that the USPS cares about are whether the addresses are in a standard
> format (to lower costs), and whether the addresses are deliverable.
> If someone chose to ignore the refuse lists, they might eventually get
> sued, but in the short run, the major factor is the non-trivial costs of
> mailing the junk. Why bother spending money on someone who has
> essentially notified you that they will toss anything received?
What may have happened in the past is no longer applicable to the present. It is current postal policy.
> Er...^^^^^^^ thought about that lately? :)
Yeah, I'm sick of the bastuds making me pay for their advertising costs. TANSTAAFL on them....