Re: COMP/ART: Emoitonal Mark-Up Language

From: Robin Hanson (
Date: Mon Feb 05 2001 - 12:58:14 MST

T.0. Morrow wrote:
>Maybe rendering emotional expressions purely voluntary will render them less
>credible and, thus, less effective. But, then again, it may very well turn
>out that our reactions to expressions rely on inborn responses that resist
>retraining. By extension, that we have evolved to gorge on once-rare sweet
>and fat foods hardly prevents us from overindulging in them now. Perhaps
>then, EML will prove either ineffective or, if not, regrettable!

Do people believe the emotions of actors in commercials, enough for it
to influence their purchases? I suppose they do in part. I suppose EML
could also credibly communicate "cheap talk" emotions - where the
interests of both sides coincides enough.

Robin Hanson
Asst. Prof. Economics, George Mason University
MSN 1D3, Carow Hall, Fairfax VA 22030-4444
703-993-2326 FAX: 703-993-2323

This archive was generated by hypermail 2b30 : Mon May 28 2001 - 09:56:35 MDT