Re: LAW: Legality of deep linking to Web sites

From: John Marlow (
Date: Fri Jan 19 2001 - 16:04:07 MST

Note that the NYT seems to have resolved the issue--all links to
articles (so far as I know) run you into their entry page, where you
must enter registration info. You are then forwarded to the linked
page. Wonder if this can be done w/o the registration bit? All links
diverting to a "start" page?


On 19 Jan 2001, at 10:02, Michael S. Lorrey wrote:

> Max More wrote:
> > It's strange that some people
> > would object to being handed business that they otherwise wouldn't have
> > received.
> The thing with the publisher is that they are typically desperate to
> maximize ad revinues on web content, since there are typically no
> subscription revinues. They want you going to their main page so they
> get you to receive the maximum number of ad 'impressions' possible
> between entering the site and receiving what you want. You may notice
> some publishers seem to make links excessively long to deep content.
> This interferes with emailing the link to people, so it winds up being
> less work for the recipient to just go to the main page and click
> through to the content.
> If they were smart, they'd do what search engine sites do and charge
> extra to advertisers wanting to focus their bought impressions toward
> browsers who are focused on keywords that are relevant to their
> business.

John Marlow

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