MEME: "Onward! Upward!"

From: Russell Whitaker (
Date: Wed Jan 17 2001 - 18:31:27 MST

Drive time in the Bay area. I was listening a few minutes
ago to news radio ("continuing coverage of the Energy Crisis!"). had one of the bumper ad spots with a
more-beatnik-than-thou free verser extolling the virtues
of "love your job" (I can't disagree with that), which ended
with a mellower-than-thou-hippie-chick saying...

"Onward... Upward..."

Scratching my head trying to remember... was Max More the
first to spread this "Excelsior!" equivalent?

As usual, I googled this, with amusing results:

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