Thats the hook, though usually its the beauty products are advertized as being
anti-aging.
Xiaoguang Li wrote:
> speaking of pr for senescence research, i've heard an idea
> somewhere about marketing anti-aging treatments as beauty products.
> americans spend billions trying to stop and reverse the _appearance_ of
> age. vitamin e is in almost every lotion now ... and many others even
> contain coenzyme q10. cross-link breakers like alt-711 may also have some
> applications in this area.
>
> -x
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