> Consumers also said they were willing to pay higher prices and have a
> smaller selection of foods in grocery stores if that would help reduce farm
> pesticide use.
>
> ``Some of these results really surprised us,'' said Dean Kleckner, president
> of the American Farm Bureau, which released the survey results at its annual
> meeting in Houston.
>
> ``It's clear that the agricultural industry has not done a good job
> educating consumers about the benefits of pesticide use. It's important we
> don't make the same mistake with biotechnology and other new farming
> practices.''
This is what I discussed in previous messages regarding consumer "intertia".
Joe & Janet Q. Public are still under the general impression that farmers
are dumping chemicals on their crops that end up killing birds.
The environmental movement has done a good job painting lasting images
in the minds of the public, but does a poor job "re-educating" them when
one problem is solved and others become more important.
Robert
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